Financial Education Center
Understand What You Are Buying
Before You Buy It
An educated client makes better decisions. These guides break down the most important concepts in plain language — no jargon, no sales pitch.
Key Terms Defined
Death Benefit
The tax-free lump sum paid to your beneficiary when you pass away.
Beneficiary
The person or entity you designate to receive the death benefit.
Premium
The amount you pay — monthly, quarterly, or annually — to keep your policy active.
Cash Value
The savings component inside a permanent policy that grows over time and can be accessed while you are alive.
Policy Loan
A loan taken against your policy's cash value, typically tax-free and with no credit check required.
Rider
An add-on to your base policy that provides additional benefits, such as living benefits or disability waiver.
Underwriting
The insurance company's process of evaluating your health and risk profile to determine your premium rate.
Face Amount
The total death benefit your policy will pay — for example, a $500,000 policy has a $500,000 face amount.
Term
The length of time a term insurance policy remains in force — typically 10, 20, or 30 years.
Annuitization
Converting an annuity's accumulated value into a stream of regular income payments.
Surrender Period
The time during which withdrawing funds from an annuity may result in a surrender charge.
Indexed Strategy
A crediting method tied to a market index like the S&P 500, offering upside potential with a zero-loss floor.
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